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It is a holdings company based in the Kingdom of Saudi Arabia established in 2006 owns three institutions in different fields, the first is specialized in the retail sale of beauty and spa products, working in the production and distribution of consumer goods specialized in this field, so we have our own production lines, which helped us to be self-sufficient, as the owner of beauty centers, which are marketed under the Baheya brand.
The second is the Beauty Academy to provide training for employees to develop and improve their skills and talents and to provide a work mindset that allows employees to fully accomplish and express their talents and implement their skills and experience Which contributes to helping them carry out their roles and determine and adapt production and processes, habits and behaviors in order to continue Improving their response to the environmental challenges they face, as well as specialized training in all areas of beauty for other salons and spas.
The latter we have a group of exclusive agencies for several international products in the Middle East such as natural eyelashes, hair care treatments, nail care, etc.
Baheya is a creative spirit and painter who has colored the world of many women with beauty and confidence. She founded her luxury brand of the same name more than 17 years ago. Baheya Al Nesayan possesses pioneering qualities as she is a risk-taking spirit that began to establish this edifice and work on it with her own savings. It takes courage to take the necessary steps to expand into this area. From a small salon with few employees to a holding company, it owns organizations in many different sectors with more than 400 employees, motivated by the desire for achievement and success. She soon witnessed her skill and love of giving, along with her desire to promote the legacy of Arab beauty globally until it becomes among the elite. Baheya Al Nesayan is now one of the most famous Saudi female entrepreneurs and a member of the Arab-British Chamber of Commerce (ABCC).
Create uncomplicated luxury to change women’s lives forever and maintain a balance between the concept of Arabian beauty and universal beauty. Strive to promote the concept of inner beauty, trust, and peace to enhance the enjoyment of external beauty more and more. Contribute to the dissemination of the latest technologies in this field in our Arab world and professionally train professionals on them for all segments of consumers, offering unique and renewable services and the highest standards of quality and professionalism. We believe in positive beauty and healthy lifestyles that are enhanced through a sense of confidence, which is reflected from the inside out. As we seek to reach the largest segment of consumers through our experience and concepts formed over the years in the beauty industry, we are not afraid to take any position to push and change the future shape to be more comprehensive and sophisticated in the beauty business. We have adopted this approach and goal that we always strive for through our brand with pride. Therefore, we work to launch the most renowned products in our world, whether through our own production line or through partnerships with professionals, serving as a mobile creative laboratory for beauty and remaining open to the world and its challenges and culture.
Create and enhance the skills, creativity, and beauty of the next generation by enriching giving, innovation, and teamwork, which ensure the highest standards of integrity, responsibility, and respect for partners.
This perfectly sums up everything that our loyal customers have embodied over the past years as distinguished partners in this passionate and constantly evolving pursuit of sophistication and elegance.
Over the years, we have carefully maintained our role and the legacy of tangible and intangible Arab beauty by resolutely focusing on the quality of our products and services, and we will continue to do so. This ensures that the reputation of our services and products lasts from generation to generation, aligning over time with our vision of truly enhancing the vision of beauty in life from the inside out.
Just as we never compromise on the quality of our products—the source of our business success—we never compromise on our basic social and environmental ethics and responsibilities with everyone.
In an effort to remain ambassadors for our vision of the legacy of the identity of Arab beauty.
